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Airbnb listing titles can be amazing, but they can also be really terrible. So how do you make sure you create the best airbnb listing titles? And what should you avoid at all costs?
Since the title is such an important part of your listing, you’ll want to take some time to make sure it’s the best it can be. You want potential guests to be able to easily find your listing and see that it’s a great fit for their needs.
So we’ve created this guide to help you write the best Airbnb listing titles. By following these tips, you’ll be sure to create titles that stand out and attract the right guests.
How to Create the Best Airbnb Listing Titles that Get Bookings
So now that you know why hosts should develop the greatest airbnb listing names possible, the next step is to discover what elements to include in them to make them stand out.
Follow these tips to create Airbnb listing titles that are eye-catching and informative, so you can get more bookings.
1. Use Keywords
The first step to creating a great title is to include keywords that potential guests are likely to search for. This will help your listing show up in more search results, making it more likely to be seen by guests.
Some examples of keywords you might want to include are the name of your city, the type of property you’re offering (e.g. apartment, house, etc.), and amenities or features that are unique to your listing.
2. Keep it Short and Sweet
Your title should be short and to the point, so potential guests can quickly see what your listing is about. A good rule of thumb is to keep it under 60 characters (and only 32 show up on some mobile devices), so it can be easily read and understood.
3. Be Descriptive
In addition to being short, your title should also be descriptive, so guests know what they can expect from your listing. This is your chance to give a quick overview of your property, so be sure to include important details like the number of bedrooms, bathrooms, and guests it can accommodate.
4. Use Actionable Language
To encourage guests to book your listing, use actionable language in your title. For example, you might want to include phrases like “book now,” “perfect for families,” or “close to the beach.”
5. Avoid Using All Caps
Using all caps in your title may make it appear as if you’re yelling, which is not the professional and hospitable image you want to project. Stick to using lowercase letters and only use uppercase letters for proper nouns.
6.Speak to Your Audience
When writing your title, think about who your ideal guests are and what they would want to see in a listing. For example, if you’re targeting families, you might want to include phrases like “kid-friendly” or “close to parks.”
7. Use Punctuation sparingly
While punctuation can be helpful in some cases, too much of it can make your title appear cluttered and difficult to read. Use punctuation only when absolutely necessary, such as when you’re listing multiple amenities or features.
8.Use Power Words
In addition to using keywords, you can also use “power words” in your title to grab attention and encourage guests to book. Some examples of power words include “luxury,” “cozy,” ” charming,” and “spacious.”
9. Rotate Your Title Regularly
To keep your listing fresh and relevant, consider rotating your title on a regular basis. This will help you attract new guests and keep existing guests coming back.
Is there a fire bit at your beach house that may be utilized in the winter? That’s an extremely important feature for guests who know the water will be too cold to swim in, yet want to enjoy a seaside atmosphere visit. In the winter months, the campfire will attract them, but it won’t appeal to them during the summer.
Be sure to update your title to reflect any seasonal features or amenities that your listing offers. This will help you attract guests all year round.
10.Include Property Upgraded Features
Do you have a new kitchen? New bathrooms? New furniture? Anytime you make an upgrade to your property, no matter how small, be sure to update your title to reflect these changes. This will help you attract guests who are looking for a modern and updated space.
11.Include Attractions that are Closeby
If your listing is located close to popular attractions, museums, or restaurants, be sure to mention these in your title. This will help you attract guests who are looking for a convenient and centrally-located place to stay.
For example, is it walking distance to the beach? Or a ski in / ski out condo? If so, mention that in the title!
12. Mention If You’re Pet-Friendly
If your property is pet-friendly, be sure to mention this in your title. This will help you attract guests who are traveling with pets and are looking for a pet-friendly listing.
13. Use Words that Guests are Searching For
When potential guests are searching for a place to stay, they often use specific keywords. To attract these guests, be sure to include these keywords in your title.
For example, some common keywords that guests use when searching for vacation rentals include “beach,” “golf,” “ski,” “pool,” and “pet-friendly.”
14.Use Characters to Save Space
If you’re running out of space in your title, you can use characters to save space. For example, you can use “&” instead of “and,” “2” instead of “two,” or “4” instead of “for.”
Once you’ve updated your title, be sure to test it out to see how it performs. You can do this by searching for similar listings in your area and seeing where your listing appears in the search results.
If your listing is not appearing as high up in the search results as you’d like, you may need to make further changes to your title.
Examples of Airbnb Listings Titles
To give you an idea of implementing the above advice, here are some examples of Airbnb listings titles that use the tips mentioned:
1. “Miami Beachfront condo with stunning ocean views!”
2. “Perfect for families! Close to the beach, parks, and restaurants.”
3. “Charming Aspen mountain cabin with a cozy fireplace.”
4. “Luxury Jackson Hole ski in / ski out condo with Mountain views.”
5. “Pet-friendly Tahoe cabin close to hiking trails and waterfalls.”
6. ” Centrally located Manhattan condo with easy access to all the best attractions.”
7. ” Romantic Sedona getaway with a private hot tub and stunning mountain views.”
8. “Cozy lake cottage perfect for a winter getaway – Jacuzzi + Pool Table!”
9. “Spacious and modern Houston condo with all the amenities you need.”
10. “Unique and historic Charleston carriage house with a private garden.”
Is there a template or formula to create an Airbnb Listing title?
If you’re looking for some help in constructing the best airbnb listing titles, consider using a template. Here’s a quick and easy title template to get you started:
Airbnb Listing Title Template 1
“The Best (type of rental) in (city/town): (specific feature 1), (specific feature 2), and more!”
For example, “The best beach house in Miami: Oceanfront views, private pool, and more!”
Airbnb Listing Title Template 2
“The perfect (type of rental) for (type of traveler): (specific feature 1), (specific feature 2), and more!”
For example, “The perfect ski condo for families: Ski in / ski out, close to the lifts, and more!”
Airbnb Listing Title Template 3
” (number) reasons why this (type of rental) is the best in (city/town): (specific feature 1), (specific feature 2), and more!”
For example, “10 reasons why this beach condo is the best in Miami: Oceanfront views, private pool, and more!”
Airbnb Listing Title Template 4
“Looking for the perfect (type of rental)? Look no further: (specific feature 1), (specific feature 2), and more!”
For example, “Looking for the perfect ski condo at Breck? Look no further: Ski in / ski out, close to the lifts, and more!”
Airbnb Listing Title Template 5
” (type of rental) with a (unique feature): (specific feature 1), (specific feature 2), and more!”
For example, “Tahoe cabin with a private hot tub: Close to hiking trails, waterfalls, and more!”
By using one of the above templates, you can be sure that your Airbnb listing title includes all the important information that potential guests are looking for.
What are some other important factors to consider when creating an Airbnb listing title?
In addition to using the tips and advice mentioned above, there are a few other things you should keep in mind when creating your Airbnb listing title. Here are a few additional factors to consider:
– Use proper grammar and punctuation: This may seem like a no-brainer, but using proper grammar and punctuation is important. Not only will it make your title look more professional, but it will also help potential guests understand your listing better.
– Use keyword research: Performing keyword research is a great way to see what potential guests are searching for when looking for a rental like yours. By including relevant keywords in your title, you can help ensure that your listing appears in search results.
To perform keyword research, simply use a tool like Google AdWords Keyword Planner or Google Trends. Or take a look at the keywords for the top ranking titles you are searching for to get ideas.
Updates from Airbnb Regarding Listing Titles
Believe it or not, in 2021 Airbnb made a dramatic change to the way they displayed listing titles – they removed the owners version and replaced it with their own! However, as you can imagine there was tremendous backlash from the Airbnb community and they quickly reverted back to the way it was. Here is more information on this from Airbnb:
“The intention was to present all titles in a consistent format, so they’d be easier for guests to read, regardless of what language or device they prefer. Since the launch, you’ve provided a lot of feedback about the changes, including many requests to bring listing titles back to guest search results. We understand why you’re so passionate about this issue: Your listing title is one of the first things guests read in search results and an opportunity to call out what makes your space unique. The intention was to present all titles in a consistent format, so they’d be easier for guests to read, regardless of what language or device they prefer.Starting June 30, your listing titles are returning to guest search results.”www.airbnb.com
Phew! That was a close one. Be sure to note that in order for your listing title to display on guest search results, you must have the “Search optimization” box checked under the “Pricing and terms” section of your listing.
Additional Tips Directly from Airbnb Resources
Airbnb has actually provided some additional guidance on listing titles in their own help center. Here are a few highlights from their resources:
1. Short Titles Are Best – This is due to the fact, that the character limit is shorter on mobile devices; which can actually be limited to only 32 characters. Therefore, you should choose those first 32 characters very wisely.
2. Sentance vs. Caps – Although it’s very tempting to use all caps to make certain features stand out, Airbnb actually advises against it. The reason being is that all caps can actually be harder to read.
3. Don’t Use Emojis – Airbnb advises that when communicating with people from other cultures, it’s best to avoid using emojis and symbols. They can be interpreted differently in different parts of the world, which could cause misunderstanding or confusion.
4.Don’t Repeat Info – Guests usually don’t need to see redundant information in their search results that’s already been provided, like the total number of beds or bathrooms. Instead, use your listing title to add interesting details that will capture attention.
Final Advice: Creating the Best Airbnb Listing Titles
When it comes to creating Airbnb listing titles, the most important thing is to remember your audience. Keep in mind what potential guests are looking for and use your title to highlight the unique features of your rental. By following the tips in this article, you can help ensure that your listing stands out from the rest and attract more bookings.
Do you have a great Airbnb listing title? Share it below!
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